Our Team

Our Team

One Team, One Collaborative Approach.


We are a passionate team of entrepreneurs, designers, coordinators, and professionals; along with a tight-knit group of trades, artisans, and suppliers who have worked together for many years.

At Woolrich, we have created a team that is passionate about transformations and seeing each of our client’s visions come to life. So pull up a chair, grab a coffee, and get to know us a little better so you can see if we might be the dream team for your home renovation project!

Cecily Woolrich

Managing Partner


Cecily has 21 years of experience in commercial and residential design and construction. Now a managing partner of Woolrich Group Designed Renovations, she leads the process of sales, conceptual design, and project budgeting.   

Cecily’s design career was derived from a passion to get things done and creating spaces for people that were better than what they could ever envision for themselves.  Along with tenacity, close trade, and client relations, it is her sincere care about her clients’ emotions through the renovation process that shines through.

When not working, you will find Cecily playing soccer, practicing Pilates, and socializing with her family and friends.

Bruce Woolrich

Lead Construction Manager


With a nickname like MacGyver, you can understand why Bruce is an integral part of the Woolrich Group team. As lead construction manager, with 19 years in construction services and 20 years of restaurant management, he has skills to problem-solve, effectively communicate and maintain the critical relationships with the trades.

When not working, Bruce can be found planning group events such as camping, golf tournaments and parties.  He has been an avid basketball player since high school at St. Francis in Calgary.

Charles Conboy

Construction Manager


With more than a decade of experience in all aspects of home renovations, along with extensive project management experience in other sectors, Charles is dedicated to delivering a stress-free, enjoyable renovation experience. His background in management and communications in the corporate world has also equipped Charles for working effectively with trade partners and clients throughout the renovation process. 

When he is not on a job site, Charles is enjoying time with his children and grandchildren, volunteering time with organizations, helping neighbors in need, or hiking in the mountains.

Will Baeuchle

Custom Millwork & Estimator


Will has over 35 years of experience in fine carpentry, home renovation, and real estate.  We often think of him as a unicorn employee because he brings a diversity of experience and such a unique skill set to the Woolrich Group. He is the mastermind behind the most challenging custom millwork projects and the creator of the finest woodwork.   When Will is not ‘measuring four times, cutting once’ – his motto – this man of all trades diligently manages all the supply needs to execute our client projects smoothly. As an experienced professional, he understands how critical on-time supply is in the completion of a renovation project – and he goes over and above to make it happen. 

In his spare time, this mild-mannered soul can be found watching Raptor games in his teched-out basement walkout (aka man cave) complete with a beautiful forest view. But it is on the basketball court that Will’s wild side can be witnessed – ask our owner Bruce.

Rhonda Bailey

 Office & Accounting Manager


Rhonda has 32 years of experience expertly overseeing office management and accounting.  Having worked in a variety of industries with 20 years in the private sector and 12 years in non-profit, her open communication style and powerful attention to detail keeps the Woolrich office sailing smooth.  As our office captain, she meticulously navigates the day-to-day.   


When Rhonda is not at her post, this kind-hearted and adventurous spirit can be found spending time with her family and friends in BC, either golfing, boating, or searching for the roads less travelled on a motorbike.


Denise McNab

Accounts Payable


From high school English teacher to bookkeeper, Denise traded words for numbers, and we couldn’t be happier to have her managing Woolrich’s accounts payable.  And while teaching teenagers served her well, Denise is dedicated to excellence and keeps our accounting practices aligned while managing to coordinate the team to submit our expenses on time! 

And when it is time for recess, Denise enjoys spending time outdoors with her family, whether she is downhill skiing in the winter or riding dirt bikes in the summer, this born and raised Albertan loves taking in all the beauty every season that our province has to offer.

Rodolfo Macias



With a laid-back and approachable attitude, we love to work, design, and create alongside Rodolfo.   

This trained architect has over 20 years of experience designing and creating – and may even have been born with blueprints in his hands.  Rodolfo collaborates on many of our clients’ projects and expands Woolrich’scapabilities far beyond what most firms can offer.  Born and raised in Mexico, he comes from a long line of Home Design, a long-standing passion of Rodolfo’s family.  

Ready to start your project?

We would be happy to explain our process, and how we can help you create your dream home.